RheemMedia Bookstore

Welcome to the RheemMedia Book Store!  We have taken a lot of the leg work out of searching for books that can help develop your specific communication related needs.  Our specialists have combed the bookstores for the latest and greatest literature on media and spokesperson training, presentation and public speaking training, and advice on what to do before and during a communication crisis. 

Don't forget that we offer hands-on training, on your site, to make these training tips come alive and to become a fundamental part of your staff development program.

So check out the books, read our reviews, and if you want to make the purchase just click on through and our retail partner, Amazon, with rush it to you ASAP.   If you come across a book you would like us to review, just drop us a note to CustomerService@RheemMedia.com.

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Nail’em: Confronting High-Profile Attacks on Celebrities and Businesses
by Eric Dezenhall (1999, 270 Pages, available in hard cover)

Nail’ Em provides useful insight on how the media leans toward negative attacks on celebrities and businesses. The author comes from the Reagan White House, and the book comes after years of representing clients of his Washington, DC PR firm.  He describes a “Culture of Attack” that pervades the news media business.  Dezenhall also gives great advice on how individuals and businesses can survive these attacks.

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Nail 'Em!: Confronting High-Profile...

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Mediasmart: How to Handle a Reporter by a Reporter
By Dennis Stauffer (1994, 276 pages, available in hard cover)

Mediasmart is an easy entry into the world of media relations.  Written by a reporter, Stauffer does a good job of covering the basics when dealing with the press.  Often critical of his own profession, he gives a behind the scenes look at how reporters approach a story and treat their sources.  He offers suggestions on when to talk and when to stay silent, and how to influence the interview and be quotable.

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Mediasmart: How to Handle a Reporter by..

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Soundbites: A Business Guide for Working 
with the Media
By Kathy Kerchner (2^nd edition 2002, 245 pages, softcover)

Soundbites provides effective tips for supercharging what we say in interviews, with solid advice on how to become more “quotable.”  She offers the “Five C’s” for creating good soundbites: be clear, be concise, be conversational, be catchy, and be colorful.  The book goes beyond wordsmithing, with chapters on building media relationships and preparing for media interviews,

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Keeping Cool on the Hot Seat:  Dealing Effectively with the Media in Times of Crisis
By Judith C. Hoffman (2001, 195 pages, softcover)

Judith Hoffman provides lucid guidelines for handling crisis situations and the media.  Keeping Cool on the Hot Seat begins with information about preparing for a crisis and organizing a Crisis Management Team (CMT), which is now considered a necessity for any company. Hoffman helps readers understand their audiences, craft effective messages, and keep the story from escalating to ever-larger media markets.  The chapter on avoiding reporter “tricks and traps” is a must read for anyone that has to face a reporter.  Her “Ten C’s” on how to respond to a crisis are also very useful. 

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Keeping Cool on the Hot Seat: Dealing...

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On Deadline: Managing Media Relations
By Carole M. Howard and Wilma K. Mathews 
(3^rd edition 2000, 321 pages, softcover)

Howard and Matthews have pooled their decades of experience in this intelligent, fairly comprehensive book.  They describe how to set up a media program and effectively manage media events. The “Golden Rules of Media Relations” are worth noting, as are their tips on how to build lasting relationships with reporters and how to respond to difficult questions. They also cover international media relations and the implications of the Internet on news coverage and distribution.  Some of the material may be hard to find, like tips on how to avoid “no comment” answers that are tucked away in the chapter on ethics (and three other chapters).  The book’s structure will require readers to read the entire book, or make regular use of the ample index.

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On Deadline: Managing Media Relations

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Present Yourself!
By Michael J. Gelb (1988, 128 pages, softcover)

JA professional speaker since 1978, Michael J. Gelb takes his experience in the field and gives his perspective in an easy to follow how-to book on improving your public speaking skills.  “Present Yourself!” is a unique look at presentation skills that is brain based in its consideration of the brain-needs of the presenter, as well as the audience. Gelb takes the pioneering work of F. Mathias Alexander on appropriate body use and Tony Buzan’s mind mapping technique to describe what it takes to produce the perfect presentation. Gelb applies the process of accessing one’s intelligence to give a step-by-step process that lets the reader discover different and valuable techniques in speechmaking.  

“Present Yourself!” covers the many aspects of public speaking and the illustrations by Nancy Margulies enhance the texts’ messages.  At 106 pages, a lot of useful information is packed tight into this quick read.  From breathing techniques to how a room should be set up depending on how big the audience is, Gelb’s “Present Yourself!” is an excellent read on all the characteristics of presenting yourself in a distinguished way that people will remember.  This is a definite read for anyone who wishes to improve his or her public speaking skills.

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Present Yourself!...